I’m not sure if it’s because I grew up watching ‘Little House on the Prairie’ or Spaghetti Westerns with my Dad on Sunday afternoons, or because I must have been born Amish (or even Menonnite ) in a previous life-time, or because I always wanted to be Anne from Anne of Green Gables when I was a kid. I only say this, because I have a yearning for the past– when women wore long dresses, and nobody had a need for an i-phone…yes, I long for a time when things were simpler, (although after a power outage and no electricity over the past 24hrs from a typical Wellington wind storm, I’m not so sure that I feel that way anymore!).
I do however have a penchant for dresses and blouses with high or large collars, bibs or apron-like features, and looking through my wardrobe I would say it’s a combination of tomboyish yet feminine clothing, with a hint of mod, but definitely with an edge.
So checking out the latest S/S14 collections, there was one designer who piqued my interest, based on one dress in particular: a drop-waist black dress with contrasting white applique bib, striped sleeves and high-low hem from Eudon Choi.
I wish I could say that I’ve had my eye on the Korean-born designer for some time now, but that would be a blatant lie. But having perused Choi’s S/S14 collection I had a feeling of ‘where have you been all my life?’ That feeling was indeed confirmed, (if not amplified) when looking back through his previous collections and seeing that much of his design aesthetic appeals to the feminine tom-boy in me. His current collection takes inspiration from nature and the exotic flora of Asia.
Choi has an interesting eye when it comes to the cut of his cloth: training in menswear (Seoul) prior to venturing into womenswear where he won a placement at the prestigious Royal College of Art (MA in Womenswear). Upon graduation he worked as a senior designer for a London-based brand, before establishing his own label shortly after in 2009. And proving that he’s one to watch, he’s garnered plenty of attention for his work–simultaneously receiving both the Vauxhall Fashion Scout Merit Award, and the British Fashion Council /Elle talent Launch Pad (2010), and followed by the LYCRA®Style Emerging Talent Award at the WGSN Global Fashion Awards in New York (2011). And if that’s not enough, he was invited by two of the most influential people in the international fashion industry–Anna Wintour and Franco Sozzani (Editor in Chief, Vogue Italia) to present his S/S 2012 collection at Milan Fashion Week.
Eudon Choi’s collections are a fusion of masculine and feminine shapes and details–he takes traditional ideas about femininity and adds a masculine perspective, whilst also providing a subtle, modern take on East-meets-West without the cliches.
Images: Eudon Choi Collection A/W 13
Images from S/S 14 collection photographed by Yiannis Viamos.
Images from A/W 13 collection photographed by Raymond Tan.