I’ve always had a thing for Asian fashion, so when I came across FABITORIA I decided to get in touch with the gals from the cool Taiwanese label.
Combining photographic techniques with culture, landscape, figures, animals, and fine jewelry, FABITORIA creates designs that make the heart beat a little faster. Post-Modernism and Surrealism are the central ideas of FABITORIA. “We break free from conventional thoughts and frames, and in a way, reform the world through digital print.”
Describe your design aesthetic.
Fabiana and I are two girls who are a little bit alike and a little different. We are each fascinated by the way others see the world. We start each season by discussing the main idea and the elements we would like to focus on. Afterwards I create a prototype, and we discuss further to see if there are any changes to be made. Fabiana then takes care of the computer processing, mixing elements from different fields and recreating them into unexpected graphic art, playing with all kinds of color combinations into breath-taking images. When this is done, we each have our own opinions and finalize the design by finding a balance between our point of view – in this way, each one of our final products is guaranteed to incorporate only the essential elements we think is best for the FABITORIA look. In certain areas Fabiana is a lot more perceptive than I, and in other areas it is the other way around. Either way, FABITORIA is truly Fabiana + Victoria.
Who is your target market?
We definitely design for girls who are looking for something different to enchant their wardrobes. It is a statement piece which just cannot be missed. Pair it with a boxy jumper or a fitted tank top, it goes amazingly well with everything!
What is the turn-over time for making a garment?
It actually takes a lot of time and care to make one FABITORIA skirt, each piece has to be cut separately with scissors instead of machines and hand sewn to perfection, not to mention correcting errors throughout the printing process.
What are the biggest challenges in running your own label?
We started FABITORIA from scratch, and had little to no experience in the real industry, so it was very difficult at first [and] learning from mistakes is hard, but we have already come a long way and are very glad of what we have achieved.
How difficult was it to get your label off the ground?
I can only say that Fabiana and I are very blessed, everything came together rather naturally, I think it’s because of our ways of handling print, it gives our audience something that’s so visually mesmerizing that it is impossible to forget; the impact of graphic and color worked its magic and captured the hearts of the FABITORIA girl.
Victoria and Fabiana on Taiwanese fashion:
Shiazy Chen is probably the most world-renowned brand, but there are a lot of up-and-coming brands which are created by the younger generation and all have great potential in achieving something great the fashion world.
What are your fave boutiques in Taiwan?
Heavy Machine Shoes is a Taiwanese brand we absolutely adore. They design shoes that are just out of this world, and we have had the privilege to collaborate with them in our Look books.
Describe your personal style
Our style is actually pretty alike, for instance we wear neutral tops with our skirts and it has been like that for quite a while now.
What are your favorite wardrobe items?
Skirts, definitely skirts of all kinds that shout out in their own voices.
FABITORIA stock worldwide from; USA, Canada, Singapore, Hong Kong, Australia, China.
To find out more check out FABITORIA’S website.