The name Attire Club conjures up elegance, sophistication and a time where men wore smoking jackets and cravats; it’s a period that may well be lost or forgotten in a society where denim has become a mandatory staple—a significant and essential cultural uniform, of sorts.
But for the down-to-earth, Vienna-based co-founders, Fraquoh and Franchomme—Attire Club isn’t necessarily about living for exclusivity and luxury. Their Attire Club is an international, online style site for men from all walks of life—the high school student, to the businessman or blue collar worker interested in honing or enhancing their personal style, or looking for new ideas to update their look.
Importantly, what Attire Club doesn’t do is tell its readers what to wear. What you’re likely to find are tips and tricks on mixing colours, shopping for accessories, style inspiration, fashion history, useful and practical tips such as; decoding clothing care symbols and caring for your leather shoes during winter, to runway show commentary and thought-provoking cultural insights into the world of fashion and style, covering a range of topics from body issues to gender roles, and equally, offering a place for discourse on all of the above.
The duo clearly have a passion for all aspects of fashion and the way in which our clothes speak volumes about our outlook on life:
“Men should definitely choose their clothes consciously, because the clothes you wear say something about who you are as a person, so why not be in control of that message?”
So, if what we wear says something about us—are we being judged by our choices? According to Franchomme, the first thing we notice about a person is their gender, grooming and styling, followed by their clothing. So, conversely, not caring about what you wear also sends out a message, whether you like it or not.
When it comes down to their own personal style, Fraquoh and Franchomme have a love for sophisticated, sharply tailored clothing that is simple in design. Fraquoh opts for a classic look with a futuristic edge, while Franchomme favours an artsy, experimental cut to his jib.
They are not averse to taking fashion risks and are open to experimentation, trying new trends, aesthetics, prints and patterns and looking for new ways to mix things up. Their biggest fashion-related risk to-date was pairing very casual, almost sporty clothes with formal ones— wearing suits with shorts and sandals —“a risk worth taking!” they say.
But the pair are also aware that when it comes to getting dressed, taking risks is relative to the individual, and ultimately comes down to how far a person can move outside of their comfort zone. They use the example that animal prints may represent a big unknown for many people, whilst for others, a classic shoe could be seen as some sort of ‘alien object.’
Speaking of alien beings and other-worldliness, there is also a risk in going too far. Yes, fashion is about having fun, but when clothing veers into costume, that’s another story. According to Fraquoh, there is nothing wrong with going over-the-top, as long as the way you look aligns with your intentions.
“If someone likes certain ethnic motifs but wears so many of them that it looks like they are wearing a costume — that is taking it too far. If you like colours and heavy make-up, but you look like a clown — you are taking it too far — unless, of course you are a clown on stage.”
There is no denying he has a point.
From Franchomme and Fraquoh’s point of view, when it comes to remaining current and talking about the latest trends in menswear, they say that the availability of multiple trends each season makes it tricky to pinpoint any singular trends, but they are glad to see more men of late, venturing into brighter colors and incorporating accessories; such as pocket squares, into their attire.
Pocket squares aside, Fraquoh and Franchomme are quick to reinforce that men can be stylish and remain true to their individual tastes, without compromising their intrinsic style. Not only does Attire Club offer style guides for those just who are just learning about fashion, but also for those already sartorially inclined who are keen to refine the smaller details in their outfits.
For those readers who are overwhelmed by the myriad style and fashion directions on their site, Attire Club have also launched a very practical e-style guide: The Attire Club Look Book.
It’s a fun and easy, accessible read, offering basic style rules that every man must know; from dressing for your build and colouring, to selecting accessories and providing tips on new ways of using fashion to create your own personal style.
The e-book can be accessed across various devices—even without an Internet connection—making it the perfect, go-anywhere shopping manual. For the girls out there, it could very well be something to leave lying around indiscriminately for your husband, boyfriend, or little brother to explore—you may even find yourself reading it too!
Check out Attire Club’s website: http://www.attireclub.org/
Click here to get your copy of The Attire Club Lookbook.
Read a few of their fun tips below…
Attire Club Tips for Sly On The Wall
What should the guys be wearing this Summer?
Summer is a great season to wear light blazers in the evening, sunglasses during the day, sandals and linen shirts. These are staples we think almost any guy could make good use of! Speaking of sandals, remember that sandals and socks don’t go well together…
What should a man NEVER wear?
While we believe that you should never-say-never, there are a few items that are just bad. Crocs and saggy pants are just two of them.
What is the biggest fashion mistake a woman can make?
It’s hard to name one mistake so we will name two: wearing clothes that don’t fit well and clothes that don’t have the right proportions. Even if you are wearing a light gown, you should always make sure that it fits your body, and that it has the right proportion to it. Getting the fit and the proportions wrong can make you look strange and throws off everything else: color, fabric, texture.
What should be in every woman’s closet?
Comfortable shoes! Regardless of the style you have and of whether you like wearing heels, flats or wedges; purchasing a comfortable pair of shoes is very important!
Menswear images SS15, sourced from Style.com : Burberry Prorsum,Christopher Kane, Hardy Amies, Andrea Pompilio.