I’m not sure how I managed to miss the news of the store’s opening, but with the end of 2015 being a little on the crazy side, I’m not surprised. They’ve been open for a few months now (or so I’m told).
The store stocks Lonely Lingerie as well as Lonely Hearts Label, with their current SS15 collection ‘Vamonos’ consisting of lovely linen pieces, on the racks.
Since the launch of Lonely Lingerie, I’ve been restraining myself from a purchase. With a select handful of boutiques around Wellington stocking various pieces I always found myself far too easily distracted.
Not at Lonely.
I loved the feel of a shopping experience and being tucked away in seclusion with the glass store frontage looking on to a single wall, blocking prying eyes from view, while simultaneously piquing curiosity of passers-by.
It’s a cool little haven away from the hustle and bustle of the busy street outside, but if you’re walking quickly, blink and you’ll miss it.
I only wish I took some more photos of the new store, but I got a little too engaged in my shopping experience and came away with a Harper soft cup bra in black. It has beautiful velvet lattice straps around the back and although I generally don’t have much to reveal (if you know what I mean), it’s the perfect piece to have peeking out for a little show and tell.
One thing’s for sure, Lonely feels as good to wear as it looks on the shelf.
Just between you and me there’s also a sale on right now! Head to the Lonely website for more details or to buy online.
Lonely stock in Australia, USA, United Kingdom, Canada and Japan.