Bold, excessive and humorous is how Sarah Parker describes her work.
Currently based in Wellington, the Massey University Bachelor of Fashion Design (Hons) graduate says she was ecstatic to hear that she had made it into the finals for the iD International Emerging Designer competition, which kicks off this week.
Her collection ‘Adorned in Fantasy’ explores a realm of escapism, plagued by disaster. Inspired by Franck Bohbot’s images of the Parisian fair Foire du Trone, Parker says her garments enable the wearer to escape into a dream-like world of delight, immersed in the imaginary.
Her nine-piece collection focuses on print-based separates: she begins her process by creating a print and then designs her garments via drawings and digital media.
To date she has already produced a print for New Zealand designer, Andrea Moore, and in 2015 took home two awards; Purfex Design Award for exceptional research and design, and the Arcana Imperii Industry-Ready Award for original concept and sophisticated garment construction.
“Fashion to me is a way of expressing myself and my ideas. It has the power to make people feel a certain way and spark conversation, which is really powerful,” says Parker.
The young designer says her strength lies in multi-gender fashion design, and she hopes to start her own label or work for a company with a similar vision.
At this early stage in her career she believes that international or local success will ultimately contribute to her overall goal.
“[Achieving] success is important right now as I am transitioning out of university and into the industry, [and] it is really encouraging to know that people are excited about what I am producing, [so it will] inspire me to continue designing.”
Parker looks forward to connecting with the 38 other finalists at iD Fashion Week where some of the designers will be traveling from as far afield as Australia, Japan and the UK.
“I am definitely nervous, but also excited to present my work to judges who are interested in what we have produced,” Parker says.
After iD Fashion Week Parker plans to refine and expand her collection.
All images courtesy of Sarah Parker.